Public Relations
Committee Charmain Unit #: 130
The American Legion Auxiliary (ALA) Public Relations program aims to project a positive, unified image of the organization while promoting its core mission of supporting veterans, military, and their families. It equips local units with resources to manage media relations, social media, and community outreach.
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Key Objectives
- Brand Awareness: Clearly communicating who the ALA is and the value it brings to communities across the country.
- Mission Promotion: Highlighting critical initiatives like the Poppy Program, ALA Girls State, and veteran service projects.
- Recruiting & Advocacy: Attracting new eligible members and mobilizing community support. [1, 2, 3, 4, 5]
Core PR Responsibilities & Tools
- Media Relations: Writing and distributing news releases and media alerts to local newspapers, radio, and television stations.
- Digital & Social Media: Maintaining active, monitored social media accounts, creating engaging content, and building unit websites.
- Community Engagement: Representing the organization positively at local events, wearing branded apparel, and preparing “elevator speeches” to share the ALA’s mission with the public. [1, 2, 3, 4]
The American Legion Auxiliary (ALA) Public Relations program aims to project a positive, unified image of the organization while promoting its core mission of supporting veterans, military, and their families. It equips local units with resources to manage media relations, social media, and community outreach.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Official Resources
To support members, the national organization provides an extensive American Legion Auxiliary PR Toolkit. This resource includes: [1]
- Sample news releases and media alerts.
- Official organization boilerplate for press materials.
- Guidelines on the proper usage of the ALA emblem and brand marks. [1, 2, 3]
All members are encouraged to utilize these assets to maintain brand consistency,
share goodwill, and grow their local units. [1, 2, 3]